Brad and Nancy Holes began development of First & Main in 1994.  Their principal interest then —as it is today— was to offer distinctive and valuable stuffed toys to the American marketplace, imaginatively designed and finely crafted from soft, high-quality materials. The creation of these “soft, adorable and affordable” plush toys continues to bring all of us here at First & Main, Inc. much joy as each piece goes out to win the hearts of those who adopt and befriend them, ultimately becoming timeless treasures.

Stuffed toys are unlike any other product sold by gift-products retailers, “There’s something special about them that no other gift can express,” Brad explains. “Plush has the unique ability to put a smile on someone’s face, bring comfort, and lift spirts.”  Stories shared with us through the years express how much our work means to people of all ages, especially children. The personality and softness that animates our creations project life-like qualities, soulful connections are made, and each carries with it the potential to create a “real” imaginary friend for your loved one. Please visit and read some of the touching stories we’ve collected on our Facebook page. While you are there, feel free to share your own stories of love and comfort with our community!

We hope that you enjoy our products as much as we enjoy designing and making them. Thank you for joining us in our journey and pursuit of excellence! We look forward to serving you.